Category:
Marketing Assets
Client:
Nicolas Barré
Duration:
2 Days
This project was a creative collaboration with an independent musician who was looking to gain recognition, and he needed eye-catching marketing materials to distribute in music studios, venues, and other spaces filled with musicians.
PROBLEM
The musician struggled with connecting to other musicians due to lack of a memorable networking materials. His current promotional assets lacked the visual appeal and personal touch needed to draw attention in music studios and venues, making it difficult for him to stand out from the crowd.
GOAL
The goal was to create a set of flyers that would catch attention and encourage networking by clearly communicating his talents in a visually engaging way. The flyers needed to balance creativity and professionalism, leaving a lasting impression and making it easy for potential collaborators to get in touch.
IMPACT
The final flyers successfully reflected the musician's personality and skills, isignificantly increasing his visibility within the local music scene. Within couple of weeks he received many leads, and those who contacted him had given a positive feedback, mentioning the strong great first impression his professional and creative flyers have made.
APPROACH
STEP 1: UNDERSTANDING THE CLIENT'S PERSONALITY & STYLE
I started by having a conversation with the client to fully understand his music style, skills and personality. This was the key to make sure that the flyers will reflect his creative energy. I also kept into consideration where he planned on printing and distributing the flyers. That helped me choose a color scheme that would stand out while remaining print-friendly.
STEP 2: CONCEPT DEVELOPMENT
I worked closely with the client during the concept phase, gathering feedback and making adjustments as we refined the design to his preferences. We focused on key information to create an engaging and visually balanced layout. Together, we established a color palette that fits his personality and is suitable for different printing options.
STEP 3: DESIGN & ITERATION
After narrowing down to a final design, I suggested using multiple color variations of the flyer to make more impact in different venues. This approach makes the flyers visually dynamic and attention-grabbing no matter where they were displayed, maximizing effectiveness.
STEP 4: PRINTING & DISTRIBUTION STRATEGY
Once the final design was complete, the client printed and distributed the flyers in strategic places like music studios, rehearsal rooms, and other venues where musicians and bands often visit. This fun, creative project resulted in beautiful flyers that boosted his recognition within the local music scene and became an effective asset for networking and building his personal brand!
