Category:
Branding & Visual Identity
Client:
About Collab
Duration:
6 weeks
About Collab is a creative production company that specializes in designing custom workshops and events that reflect company culture & values through art, craft, and fun. Their aim is to spark inspiration, foster team collaboration, and provide memorable experiences, which in the end contribute to building stronger connection within teams and companies.
PROBLEM
About Collab had a clear vision for their company, but needed a cohesive and compelling branding that represented their unique approach and product. They lacked a visual identity that would align across different brand assets and digital presence.
GOAL
The primary goal was to establish a cohesive and professional visual brand identity that represents About Collab's core values and resonates with corporate clients looking for team-building services.
IMPACT
The new branding allowed About Collab to present themselves as a professional yet playful company on the market. The new visual identity and digital presence increased brand recognition, communicated their product clearly and reinforced their values in every interaction. The brand bible and presentation template now serves as a guide that makes sure all future projects will stay consistent with About Collab's core values.
APPROACH
STEP 1: DISCOVERY & STRATEGY
The first most important thing was to understand their vision, audience and values. By attending few workshops and discovery sessions, I got a better grasp of their company and clarified which direction we want to take the brand voice and visual identity.
STEP 2: BRAND IDENTITY DEVELOPMENT
We decided on key elements that represent the brand identity, based on which we created a first draft of the Brand Bible containing Logos, Color palette, Typography guidelines and Placeholder imagery.
STEP 3: WEBSITE DESIGN
The website was designed to be a digital extension of About Collab's brand, keeping all discussed elements in mind. The layout's focus was ease of navigation and clean aesthetic design that would intuitively guide the user through their products. Each page included minor animations that would encourage user engagement and reflect the playful nature of their company.
STEP 4: FINALIZING THE ASSETS
After few last revisions the branding project was completed and resulted in a strong yet playful brand identity, that reflected About Collab's mission. The new website and brand materials created a strong foundation and elevated their digital presence, making them more attractive to potential clients!
