Category:
UX UI & Brand identity
Client:
Grow Next
Duration:
8 weeks
GrwNxt is Amsterdam-based startup working on transforming food production worldwide by enhancing and optimizing nutritional components in crops with their software.
PROBLEM
The lack of professional brand assets and representative website made it difficult to reach out for sponsorship and grow their company. GrwNxt current website was missing some key points of story telling and aesthetic, intuitive user experience to help others grasp the essence of their product.
GOAL
To set a foundation across brand assets with a Brand Bible and Presentation Template, and to create an intuitive website design representing the product in a clear way.
IMPACT
After putting the new website and brand assets into practice, the company became more effecting in telling their story and presenting key selling points of their product to potential investors and collaborators.
APPROACH
STEP 1: BRAND BIBLE
First part of this project was setting up a foundation with typography and color palette that can be reused in multiple different ways within the presentations and website design. Collaborating with StudioAbout team we crafted a completely new Brand Bible that GrwNxt can utilise and adjust based on their current needs.
STEP 2: WEBSITE IDEATION
The main objective was to create a website that is easy to navigate and understand the mechanics of GrwNxt's services. In order to achieve that I experimented with modern design elements and key colors reflecting specific category of the product. All together that created a cohesive and simplified website that explains the product's key points.
STEP 3: FINAL DESIGN & DEVELOPMENT
After making sure the clients needs were met, and design resolved the key pain-points, the project moved to the development stage.
